Emma Tzeng







Content Designer
+ UX Writer


Emma is a Content Designer in Culver City, California. She’s worked at Instagram and Google for over a decade shaping clear, system-driven user experiences that scale across complex products. Outside of design, Emma is a mother, wife, granola peddler, and runner.


 

Projects

Instagram

Glasses

2025 — 2026

 Content Designer


Boosted discoverability of Meta glasses and editing tools on Instagram.
Instagram

Cross-Meta sharing

2024 — 2026

 Content Designer


Made sharing across Instagram, Facebook, Threads, and Edits simpler and safer. 
Instagram

Moments

2023 — 2024

Content Designer
Created plug-and-play content templates to scale content creation for moments across Instagram.

See content standards 

 
Instagram

IGTV  Video

2021 — 2022

Content Designer
Designed the in-app educational experience for Instagram’s video format consolidation, reaching over 80M people globally.

See case study

Google

Google Fi (fka Project Fi)

2017 — 2019

UX Writer
Helped bring users through the purchase funnel with new activations like the Fi Fit Quiz.

Google

Google Ads (fka AdWords)

2014 — 2017

UX Writer
Worked on a complete redesign of the ads platform interface, translating complex features into everyday language. 
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